With the memories of the recent World Cup far behind, the Commercial Affiliates and FIFA officers have gathered in Sao Paulo last February to start the ball rolling for Brazil 2014. The FIFA World Cup 2014 will be held on June and July 2014 and in order for the big event to be a big success, event sponsors are needed.

FIFA and the Local Organising Committee hosted a three-day event for the sponsors with the 2014 FIFA World™ Cup Kick-Off Workshop marking the first official commercial event. The sponsors got the chance to swap thoughts and information in terms of their plans. Sponsors are also updated on the latest info relating to the World Cup such as current stadiums renovations, security and communications.

“The 2014 FIFA World Cup will be a unique event and represents a great opportunity for Brazil. It will not be the same as it was in Germany and it will not be the same as it was in South Africa. It will have a local, Brazilian flavor and will show the world the many facets that this country has to offer. You will play a vital role in ensuring the success of this event.” Ricardo Teixeira, President of the Organising Committee said during the event.

Continuing their support for the FIFA World Cup were FIFA’s top tier partner sponsors. These are Adidas, Coca-Cola, Emirates, Hyundai-Kia, Sony and Visa. Adidas’s support for FIFA dates back more than 30 years. “It’s exciting to be here in Brazil to continue our preparations for 2014” said Claus-Peter Mayer, Adidas’ vice-president in global sports marketing. “The opportunity to see first-hand the level of work which is already going into this event and the chance to forge strong relationships with fellow stakeholders is key to the success of the FIFA World Cup from our brand’s perspective”, he further added.

The second tier of FIFA sponsors is lead by Oi which is Brazil’s telecommunications giant. Joining Oi are Marfrig and new National Supporter Banco Itaú to add some local flair to FIFA’s sponsorship family. “We were delighted to participate in FIFA´s marketing workshop. It was an amazing experience and we are motivated and excited by the marketing and communication opportunities ahead, “said Flavia da Justa, Oi’s communication director.

After the workshop, the sponsors were thanked for their support and commitment. Thierry Weil, FIFA marketing director said that, “We could not have organized a FIFA World Cup on the scale that we saw in 2010 without your support. It is now time for us to look forward together to the 2014 FIFA World Cup and again try to set new benchmarks for success. This workshop marks the first exciting step towards realizing this goal.”